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Strategic Management: Concepts, Ninth Edition
Strategic Management: Concepts, Ninth Edition Fred R. David 0130497940 9780130497949 Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a
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Strategic Management: Concepts, Ninth Edition by Fred R. David

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.

Author: Fred R. David

Language: English

Edition: 9

Binding: Paperback

Pages: 368

Publisher: Prentice Hall

Publication Date: 2002-10-29

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ISBN: 0130497940


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Fred R. David (Edition: 9) Paperback


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