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Strategic Management: Concepts (12th Edition)
Strategic Management: Concepts (12th Edition) Fred R. David 0136015697 9780136015697 KEY BENFIT: Davids Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect cur
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Strategic Management: Concepts (12th Edition) by Fred R. David

KEY BENFIT: Davids Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

Author: Fred R. David

Language: English

Edition: 12

Binding: Paperback

Pages: 368

Publisher: Prentice Hall

Publication Date: 2008-03-09

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ISBN: 0136015697


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Fred R. David (Edition: 12) Paperback


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