Strategic Decisions: The 30 Most Useful Models

Strategic Decisions: The 30 Most Useful Models by Marcel Planellas, Anna Muni 1108731953 9781108731959
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ISBN: 1108731953


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In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their circle of strategic decisions framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porters Five Forces, Ansoffs Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.

Author: Marcel Planellas, Anna Muni

Language: English

Binding: Paperback

Pages: 202

Publisher: Cambridge University Press

Publication Date: 2019-09-19


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