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Strategic Alliances: Formation, Implementation, and Evolution
Strategic Alliances: Formation, Implementation, and Evolution by Peter Lorange, Johan Roos 1557864977 9781557864970
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Strategic Alliances: Formation, Implementation, and Evolution by Peter Lorange, Johan Roos

Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop: An analysis of over 30 alliances in the US, Japan and Europe. A blueprint for successfully forming and implementing an alliance. Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks. Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

Author: Peter Lorange, Johan Roos

Language: English

Binding: Paperback

Pages: 304

Publisher: Wiley

Publication Date: 1993-12-08

Our Price: $5.18

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ISBN: 1557864977


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Peter Lorange, Johan Roos  Paperback

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