Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs

Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs by Karen Hayward 1544502559 9781544502557
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ISBN: 1544502559


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Many mid-market companies in todays digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you cant take your business where it needs to go.

Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, shes used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth.

Its time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. Its time to re-architect your company with a new methodology for success.

Author: Karen Hayward

Language: English

Binding: Hardcover

Pages: 180

Publisher: Lioncrest Publishing

Publication Date: 2019-11-04


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