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Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It
Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It by Grant Leboff 0749460504 9780749460501
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Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It by Grant Leboff

Sticky Marketinghighlights the seismic changes that are taking place in marketing: the shift from mass to niche, competition to collaboration, products to experiences, and messages to conversations.nbsp; It analyzes the traditional view of marketing - what most people are still doing - and why it worked.nbsp; It thennbsp;assesses why it doesnt work now and, with practical answers to real problems, describes what to do about it.nbsp; Enlightening and accessible, it explains new concepts so that they are readily understandable.

Author: Grant Leboff

Language: English

Binding: Paperback

Pages: 240

Publisher: Kogan Page

Publication Date: 2011-02-15

Our Price: $11.34

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ISBN: 0749460504


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Grant Leboff  Paperback

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