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Solution Selling: Creating Buyers in Difficult Selling Markets
Solution Selling: Creating Buyers in Difficult Selling Markets Michael T. Bosworth 0786303158 9780786303151 When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are theyre difficult to sell. In
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Solution Selling: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth

When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are theyre difficult to sell. In situations like this, conventional sales techniques not only dont help, they may in fact hinder success. Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sell as big an advantage as their product or service. After reading this book, salespeople and sales managers will be able to use a well-tested model that guides them through the process of selling. No more smoke and mirrors, blind luck, or high-pressure selling. Just a step-by-step system that ensures a higher rate of success for salespeople and a higher probability that the buyers expectations will be met.

Author: Michael T. Bosworth

Language: English

Edition: 1

Binding: Hardcover

Pages: 224

Publisher: McGraw-Hill Education

Publication Date: 1994-09-22

Our Price: $3.89

Quantity:30
ISBN: 0786303158


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Michael T. Bosworth (Edition: 1) Hardcover


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