Socialnomics: How Social Media Transforms the Way We Live and Do Business

Praise for SocialnomicsPeople with a passion for something can be infectious.It??s obvious that Erik Qualman??s passion is social media. -Dan Heath, New York Times bestselling author of Made to StickQualman makes a powerful case that social media has forever changed theway we live and do business. Socialnomics helps make sense of it all. -Dr. Stuart Levy, Professor, George Washington UniversityIn Socialnomics, Qualman brilliantly prescribes that the key to social mediasuccess is doing rather than deliberating. This is a must-read for anyone trying to leverage the social graph rather than be squashed by it. -Steve Kaufer, CEO, TripAdvisorSocial media isn??t just for the next generation-it??s for everygeneration. Whether you??re an entrepreneur, a media professional,a college student, or a mom, social media will shape your future.Don??t be overwhelmed by it; read Qualman??s book instead. -Jane Wooldridge, award-winning journalist,The Miami HeraldThe social media revolution has raised new and important questions and isnow interwoven into our lives. Whether you are an executive, a parent, or abasketball coach, Qualman??s Socialnomics is a great guide for these issues. -Tom Izzo, Head Basketball Coach, Michigan State UniversitySocial media is one of the most popular activities online today, offeringopportunities for both businesses and individuals to connect with a new audience. Qualman??s book, Socialnomics, helps readers understand this behavior. -Chris Maher, President, HitwiseMarketing is experiencing a profound paradigm shift. In the old paradigm,marketers controlled the conversation with consumers through commissionable media-television, radio, newspapers, and magazines. In the new paradigm, marketers risk being marginalized in the electronic dialogue now taking place in real time. Erik Qualman??s Socialnomics offers valuable insights that will aid marketers in regaining some control in the perplexing world of modern communication. -Dr. Eli Cox, Marketing Department Chair, McCombs School of BusinessErik Qualman has a very bright future. -Angelo Pizzo, award-winning writer and producer of Hoosiers and Rudy

Author: Erik Qualman

Language: English

Edition: 1

Binding: Hardcover

Pages: 288

Publisher: Wiley

Publication Date: 2009-08-24