Shoptimism: Why the American Consumer Will Keep on Buying No Matter What

Shoptimism: Why the American Consumer Will Keep on Buying No Matter What by Lee Eisenberg 0743296257 9780743296250
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Bestselling author Lee Eisenberg searches for a Universalnbsp;Buy Theory that explains why we behave in rational and irrational ways when we shop.

Author: Lee Eisenberg

Language: English

Binding: Hardcover

Pages: 352

Publisher: Free Press

Publication Date: 2009-11-03


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