Skip to content

  Home > View Categories > Biographies & Memoirs >

Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple
Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple Paul Newman, A.E. Hotchner 0385508026 9780385508025 There are three rules for running a business; fortunately, we dont
Stock Image - Actual Cover May Vary
 

Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple by Paul Newman, A.E. Hotchner

There are three rules for running a business; fortunately, we dont know any of them. In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Pauls own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newmans Own became a major player in the food business. The companys profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic Odd Couple style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the companys profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

Author: Paul Newman, A.E. Hotchner

Language: English

Edition: 1

Binding: Hardcover

Pages: 272

Publisher: Nan A. Talese

Publication Date: 2003-11-04

Our Price: $3.89

Quantity:18
ISBN: 0385508026


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Paul Newman, A.E. Hotchner (Edition: 1) Hardcover


Browse for more products in the same category as this item:

View Categories > Biographies & Memoirs
View Categories > Biographies & Memoirs > Travelers & Explorers
Travelers & Explorers
View Categories > Business & Money
View Categories > Business & Money > Small Business & Entrepreneurship
Small Business & Entrepreneurship
View Categories > Business & Money > Industries
Industries
View Categories > Biographies & Memoirs > Professionals & Academics
Professionals & Academics
View Categories > Biographies & Memoirs > Arts & Literature
Arts & Literature
View Categories > Humor & Entertainment
View Categories > Humor & Entertainment > Puzzles & Games
Binding > Hardcover
View Categories
Binding

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.