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Service Quality: New Directions in Theory and Practice
Service Quality: New Directions in Theory and Practice by Rust, Roland 0803949200 9780803949201
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ISBN: 0803949200


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In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

Author: Rust, Roland

Language: English

Edition: 1

Binding: Paperback

Pages: 294

Publisher: SAGE Publications, Inc

Publication Date: 1993-11-15


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