Scoring Points: How Tesco is Winning Customer Loyalty

Scoring Points: How Tesco is Winning Customer Loyalty by Clive Humby, Terry Hunt, Tim Phillips 074943578X 9780749435783
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ISBN: 074943578X

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The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the UKs second largest grocer came not only to dominate superketing in the UK, but created on or Europes fastest growing financial service companies, launched the worlds largest internet grocery business and created a global retail giant selling everything from travel insurance to television. How was this achieved? By getting to know its customers better.;The masterminds behind this transformation tell the inside story. It is a behind-the-scenes look at what customer loyalty means, how it works, and how it should change the way companies sell and the way we shop.

Author: Clive Humby, Terry Hunt, Tim Phillips

Language: English

Binding: Hardcover

Pages: 276

Publisher: Kogan Page Business Books

Publication Date: 2004-03-01

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Binding > Hardcover