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Sales Force Design For Strategic Advantage
Sales Force Design For Strategic Advantage by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer 1403903050 9781403903051
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Sales Force Design For Strategic Advantage by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer

This book focuses upon the role of the sales force in todays changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

Author: Andris A. Zoltners, Prabhakant Sinha, Sa

Language: English

Binding: Hardcover

Pages: 418

Publisher: Palgrave Macmillan

Publication Date: 2004-07-15

Our Price: $6.88

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ISBN: 1403903050


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Andris A. Zoltners, Prabhakant Sinha, Sa  Hardcover


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