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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble Davis Dyer, Frederick Dalzell, Rowena Olegario 1591391474 9781591391470 Procter & Gamble is one of the worlds largest and most influential compa
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble by Davis Dyer, Frederick Dalzell, Rowena Olegario

Procter & Gamble is one of the worlds largest and most influential companies -- the maker of numerous billion-dollar brands that have helped shape the way millions of people live today. Brands like Tide, Crest, Ivory, and Pampers have become household names in modern consumer culture -- and legends in the annals of brand-building history. Yet the full story behind P&Gs remarkable growth and success has never been told.

Author: Davis Dyer, Frederick Dalzell, Rowena Olegario

Language: English

Binding: Hardcover

Pages: 496

Publisher: Harvard Business Review Press

Publication Date: 2004-07-01

Our Price: $4.09

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ISBN: 1591391474


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Davis Dyer, Frederick Dalzell, Rowena Olegario  Hardcover


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