Purple Cow, New Edition: Transform Your Business by Being Remarkable

Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin 1591843170 9781591843177
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The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, youre either remarkable or invisible - In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies dont? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-werent working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after youve seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they wont ignore a Purple Cow. You cant paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers whove taken the message to heart.

Author: Seth Godin

Language: English

Edition: New

Binding: Hardcover

Pages: 224

Publisher: Portfolio

Publication Date: 2009-11-12


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