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PKG FUNDAMENTALS OF INTERNATIONAL BUS + MAP + INFOTRAC
PKG FUNDAMENTALS OF INTERNATIONAL BUS + MAP + INFOTRAC Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett 0324259646 9780324259643 Fundamentals of International Business is a concise introduction to international business
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PKG FUNDAMENTALS OF INTERNATIONAL BUS + MAP + INFOTRAC by Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett

Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author teams academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter?with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format.

Author: Michael R. Czinkota, Ilkka A. Ronkainen,

Language: English

Edition: 001

Binding: Paperback

Pages: 12

Publisher: Cengage Learning

Publication Date: 2003-04-07

Our Price: $4.29

Quantity:2
ISBN: 0324259646


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Michael R. Czinkota, Ilkka A. Ronkainen, (Edition: 001) Paperback

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