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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book) by James McGregor 0743258398 9780743258395
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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book) by James McGregor

It is well known that with a population of 1.3 billion people, Chinas market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as formerWall Street JournalChina bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy.Destined to become the bible for business people in China,One Billion Customersshows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the worlds fastest growing consumer market.Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between Chinas Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how Chinareallyworks.One Billion Customersmaximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanleys creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose 6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of Chinas remarkable rise to power.

Author: James McGregor

Language: English

Binding: Hardcover

Pages: 336

Publisher: Free Press

Publication Date: 2005-10-11

Our Price: $4.29

ISBN: 0743258398

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James McGregor  Hardcover

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