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On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail
On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail Herschell Gordon Lewis 0814470319 9780814470312 The essential guide to copywriting - jam-packed with rules, tips, easy how-to nuggets & comma
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On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail by Herschell Gordon Lewis

The essential guide to copywriting - jam-packed with rules, tips, easy how-to nuggets & commandments. With more than 100 simple, time-tested rules that copy professionals use to captivate & convince readers, the book explains: General writing rules for how to be concise, take control, motivate readers, warm up copy, write a guarantee, & adapt copy for each medium, including the Internet; Specific rules for direct mail letters, television, radio, on-line, fund-raising, special-interest.

Author: Herschell Gordon Lewis

Language: English

Edition: 2

Binding: Paperback

Pages: 432

Publisher: AMACOM

Publication Date: 2000-03-27

Our Price: $4.05

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ISBN: 0814470319


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Herschell Gordon Lewis (Edition: 2) Paperback


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