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On Target: How the Worlds Hottest Retailer Hit a Bulls-Eye
On Target: How the Worlds Hottest Retailer Hit a Bulls-Eye by Laura Rowley 0471667293 9780471667292
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On Target: How the Worlds Hottest Retailer Hit a Bulls-Eye by Laura Rowley

Praise For On TargetPA retailing dynasty, spanning a century and four generations, and still a hotshot winner: that makes fascinating reading. Throw in legendary names, bareknuckle business battles, and the discount wars, and you have a textbook that reads like a novel. On Target is a winner itself.BR Stuart Varney, Contributor, FOX News NetworkPAn enlightening look at the history and culture of the Target Corporation, with compelling management lessons for all retailers.BR Kevin Kelleher, Chief Financial Officer, Sony Music Entertainment POn Target is the perfect book to read for inspiration on how to connect with the American consumer. It is an insightful study of a successful corporation and what made it that way. The book will become the bible for a generation that wants to understand their own spending habits or tap into the culture of American retailing. Rowley artfully gets behind the business decisions that keep Targets products ahead of the curve and connecting emotionally with its customers. For anyone who considers themselves a creative, marketing, or innovative thinker, this is a rich read indeed.BR Lucy Danziger, Editor in Chief, Self magazine

Author: Laura Rowley

Language: English

Edition: 1

Binding: Paperback

Pages: 224

Publisher: Wiley

Publication Date: 2004-11-03

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ISBN: 0471667293


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Laura Rowley (Edition: 1) Paperback


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