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On Marketing: The Definitive Guide for Small Business Owners (Second Edition)

On Marketing: The Definitive Guide for Small Business Owners (Second Edition) by Michael W DeLon 1511412054 9781511412056
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ISBN: 1511412054

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This is designed to be a reference book. My hope is that you wont read it once and put it on a shelf. I hope it will become a constant companion to remind you of what it takes to grow your business. When we meet, Id love nothing more than for you to tell me that you have every page highlighted, dog-eared and underlined. That this book has helped you break free from the bondage and waste of traditional marketing methods and has been a catalyst for explosive business growth. As I talk with business people I hear a consistent theme. They know they have to advertise, but they arent sure how to make it work. I think it was J.C Penney who said: "I know at least half of my advertising does me no good at all, but I cant determine which half." And for some unknown reason, media companies, advertising agencies and business owners have accepted this as truth and wear this as a badge of honor. I think thats foolish! And in this book Im going to explain why. Marketing is Everything You Do to GAIN and RETAIN a Customer.

Author: Michael W DeLon

Language: English

Binding: Paperback

Pages: 142

Publisher: CreateSpace Independent Publishing Platform

Publication Date: 2015-03-23

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