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Motoring the Future: VW and Toyota Vying for Pole Position
Motoring the Future: VW and Toyota Vying for Pole Position by Engelbert Wimmer 0230299555 9780230299559
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ISBN: 0230299555


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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Author: Engelbert Wimmer

Language: English

Binding: Hardcover

Pages: 285

Publisher: Palgrave Macmillan

Publication Date: 2011-11-30


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