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Marketing (with InfoTrac) (Available Titles CengageNOW)
Marketing (with InfoTrac) (Available Titles CengageNOW) Charles W. Lamb, Joe F. Hair, Carl McDaniel 032422155X 9780324221558 The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of lear
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Marketing (with InfoTrac) (Available Titles CengageNOW) by Charles W. Lamb, Joe F. Hair, Carl McDaniel

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of learners. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Language: English

Edition: 8

Binding: Hardcover

Pages: 736

Publisher: South-Western College Pub

Publication Date: 2005-01-05

Our Price: $3.89

Quantity:3
ISBN: 032422155X


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Charles W. Lamb, Joe F. Hair, Carl McDaniel (Edition: 8) Hardcover


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