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Marketing to Seniors: Second Edition
Marketing to Seniors: Second Edition Michael C. Walker 0759691150 9780759691155 Marketing to Seniors unveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account for the involvement of
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Marketing to Seniors: Second Edition by Michael C. Walker

Marketing to Seniors unveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals.

Author: Michael C. Walker

Language: English

Edition: 2

Binding: Paperback

Pages: 276

Publisher: AuthorHouse

Publication Date: 2004-09-09

Our Price: $3.89

Quantity:2
ISBN: 0759691150


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Michael C. Walker (Edition: 2) Paperback


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