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Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents
Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents by Robert Marich 0240806875 9780240806877
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Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents by Robert Marich

Marketing to Moviegoers is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once its made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios dont want the moviegoing public to know.This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

Author: Robert Marich

Language: English

Binding: Paperback

Pages: 312

Publisher: Focal Press

Publication Date: 2005-05-02

Our Price: $4.09

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ISBN: 0240806875


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