Skip to content

  Home > Binding > Hardcover >

Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative
Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative Terry Soto 1419502786 9781419502781 In Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative, Soto identifies
Stock Image - Actual Cover May Vary
 

Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative by Terry Soto

In Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative, Soto identifies the challenges, benefits, research, strategy and implementation necessary to successfully target the diverse Hispanic market. More than just a primer on Hispanic consumers, Marketing to Hispanics outlines the marketing tools and business practices that are often overlooked when companies first approach this segment. In this book, you will learn: Primary challenges businesses face to targeting this market, including failure to recognize the initiative as a corporate growth strategy rather than a tactic, lack of necessary infrastructure to approach this new market and failure to align the initiative across the organization How to size up the opportunity and set realistic goals and objectives based on Hispanic market demographics, attitudes and values, psychographics and purchasing trends related to your companys product or service, its ability to deliver and the competitive environmentMarket entry strategies, including acquisition and specialized business unitsHow to fully prepare your company to leverage its strengths to capture opportunities for entering this new market segmentWays to manage and control implementation, risk mitigation and measurement.You will learn from the experiences of top companies such as Walgreens, Dennys Restaurants and Wells Fargo Bank, among others, in their efforts to tap into this lucrative market. You will inevitably come away with a greater understanding of the relevance of the Hispanic market to your business and how to successfully enter and compete for this market.

Author: Terry Soto

Language: English

Binding: Hardcover

Pages: 224

Publisher: Kaplan Business

Publication Date: 2006-03-01

Our Price: $4.09

Quantity:3
ISBN: 1419502786


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Terry Soto  Hardcover


Browse for more products in the same category as this item:

Binding > Hardcover

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.