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Marketing for Therapists: A Handbook for Success in Managed Care (Jossey-Bass Managed Behavioral Healthcare Library)
Marketing for Therapists: A Handbook for Success in Managed Care (Jossey-Bass Managed Behavioral Healthcare Library) Davis, Jeri 0787902071 9780787902070 The first book of its kind, Marketing for Therapists is an essential resourc
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Marketing for Therapists: A Handbook for Success in Managed Care (Jossey-Bass Managed Behavioral Healthcare Library) by Davis, Jeri

The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in todays rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to clinical therapeutic practice. They offer sound advice for creating an effective and ethical marketing strategy_and provide step-by-step guidance for tasks such as determining marketing goals, creating a marketing plan, contracting with managed care organizations, using guidelines for pricing professional services, and managing the plan once it is in place. Full of nuts-and-bolts information in easy-to-understand language, this volume is a practical resource for effectively marketing behavioral care services.

Author: Davis, Jeri

Language: English

Edition: 1

Binding: Paperback

Pages: 190

Publisher: Jossey-Bass

Publication Date: 1996-02-23

Our Price: $4.09

Quantity:2
ISBN: 0787902071


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Davis, Jeri (Edition: 1) Paperback


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