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Marketing for Hospitality & Tourism (5th Edition)
Marketing for Hospitality & Tourism (5th Edition) by Philip T Kotler, John T. Bowen, James Makens Ph.D. 0135045592 9780135045596
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Marketing for Hospitality & Tourism (5th Edition) by Philip T Kotler, John T. Bowen, James Makens Ph.D.

THE most widely used Hospitality marketing bookndash;this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authorsrsquo; expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in todays global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the bookrsquo;s position as the definitive source for information on hospitality marketing.For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.

Author: Philip T Kotler, John T. Bowen, James Makens Ph.D.

Language: English

Edition: 5

Binding: Hardcover

Pages: 720

Publisher: Prentice Hall

Publication Date: 2009-05-10

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ISBN: 0135045592


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Philip T Kotler, John T. Bowen, James Makens Ph.D. (Edition: 5) Hardcover


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