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Marketing and PR: Getting customers and keeping them...without breaking the bank (Business on a Shoestring)
Marketing and PR: Getting customers and keeping them...without breaking the bank (Business on a Shoestring) Nick Wilde, Philip R. Holden 0713675462 9780713675467 Marketing and PR are essential if you are to spread the good word ab
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Marketing and PR: Getting customers and keeping them...without breaking the bank (Business on a Shoestring) by Nick Wilde, Philip R. Holden

Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no one knows about them, you wont benefit. This book includes: the idea of promote or die!, knowing your market, creating a marketing plan, investigating niche marketing, writing great marketing copy, getting your press releases noticed, investigating piggyback marketing deals, and getting the best from permission-based e-mail marketing.

Author: Nick Wilde, Philip R. Holden

Language: English

Binding: Paperback

Pages: 208

Publisher: A&C Black Business Information and Development

Publication Date: 2007-04-30

Our Price: $4.19

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ISBN: 0713675462


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Nick Wilde, Philip R. Holden  Paperback


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