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Marketing William M. Pride, Ferrell 0547167474 9780547167473 Perfect for students of all backgrounds and interest levels, Pride and Ferrells MARKETING 2010, combines a thorough overview of essential marketing principles with a vis
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Marketing by William M. Pride, Ferrell

Perfect for students of all backgrounds and interest levels, Pride and Ferrells MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills theyll need to succeed in todays competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

Author: William M. Pride, Ferrell

Language: English

Edition: 15

Binding: Hardcover

Pages: 605

Publisher: South-Western College Pub

Publication Date: 2008-12-29

Our Price: $4.09

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ISBN: 0547167474


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William M. Pride, Ferrell (Edition: 15) Hardcover


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