Marketing Warfare

Marketing Warfare by Al Ries, Jack Trout 0070527261 9780070527263
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ISBN: 0070527261


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Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for todays companies.

Author: Al Ries, Jack Trout

Language: English

Edition: 1

Binding: Paperback

Pages: 224

Publisher: McGraw-Hill Education

Publication Date: 1997-11-22


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