Skip to content

  Home > Binding > Hardcover >

Marketing Warfare: 20th Anniversary Edition: Authors Annotated Edition
Marketing Warfare: 20th Anniversary Edition: Authors Annotated Edition Al Ries, Jack Trout 0071460829 9780071460828 The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled
Stock Image - Actual Cover May Vary
 

Marketing Warfare: 20th Anniversary Edition: Authors Annotated Edition by Al Ries, Jack Trout

The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-- including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-- along with annotated reproductions of winning and losing ads.

Author: Al Ries, Jack Trout

Language: English

Edition: 2

Binding: Hardcover

Pages: 240

Publisher: McGraw-Hill Education

Publication Date: 2005-12-13

Our Price: $4.09

Quantity:1
ISBN: 0071460829


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Al Ries, Jack Trout (Edition: 2) Hardcover


Browse for more products in the same category as this item:

Binding > Hardcover

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.