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Marketing Todays Academic Library: A Bold New Approach to Communicating with Students
Marketing Todays Academic Library: A Bold New Approach to Communicating with Students Brian Mathews 0838909841 9780838909843 In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitio
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Marketing Todays Academic Library: A Bold New Approach to Communicating with Students by Brian Mathews

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

Author: Brian Mathews

Language: English

Binding: Paperback

Pages: 192

Publisher: Amer Library Assn Editions

Publication Date: 2009-03-01

Our Price: $4.29

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ISBN: 0838909841


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Brian Mathews  Paperback


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