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Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web
Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web Alex Michael, Ben Salter 0750683473 9780750683470 This book guides readers through proven techniques for achieving and measuri
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Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web by Alex Michael, Ben Salter

This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories. Explains why and how marketers can and must optimize their sites for searchability from the outset Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting

Author: Alex Michael, Ben Salter

Language: English

Edition: 2

Binding: Paperback

Pages: 256

Publisher: Butterworth-Heinemann

Publication Date: 2007-12-31

Our Price: $4.09

Quantity:2
ISBN: 0750683473


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Alex Michael, Ben Salter (Edition: 2) Paperback


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