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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau 0132390752 9780132390750 Every company continually looks for new methods to develop and improve
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau

Every company continually looks for new methods to develop and improve their marketing techniques and through a variety of entrepreneurial marketing techniques, concepts, and methods this is the book to develop your most entrepreneurial marketing strategy and make extraordinary money on a sustainable basis. By explaining the concepts of segmentation, positioning, targeted marketing, new product development, pricing, and distribution from the standpoint of an entrepreneurial marketer, readers will discover how to make their company more effective in their marketing and more efficient than the competition. The importance of relationship and brand management for both smaller and more established organisations is discussed, with strategies that allow them to make the most of their resources, reinforce relationships and stretch the boundaries of both the market and their competition.

Author: Leonard M. Lodish, Howard L. Morgan, Shellye Archa

Language: English

Edition: 1

Binding: Hardcover

Pages: 336

Publisher: Wharton School Publishing

Publication Date: 2007-03-31

Our Price: $4.09

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ISBN: 0132390752


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Leonard M. Lodish, Howard L. Morgan, Shellye Archa (Edition: 1) Hardcover


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