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Marketing That Matters: 10 Practices to Profit Your Business and Change the World (SVN)
Marketing That Matters: 10 Practices to Profit Your Business and Change the World (SVN) by Chip Conley, Eric Friedenwald-Fishman 1576753832 9781576753835
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Marketing That Matters: 10 Practices to Profit Your Business and Change the World (SVN) by Chip Conley, Eric Friedenwald-Fishman

Award-winning marketers Chip Conley and Eric Friedenwald- Fishman prove that marketing is not a dirty word - it is key to advancing both the value and values of any business. They offer a thorough and practical guide to selling what you do, without selling-out who you are. Chock-full of inspiring stories of real companies that have built a strong marketing component into their business plan, Marketing That Matters offers readers 10 key principles that can guide any business (including goal-setting, communication basics, and the importance of an emotional connection.) Throughout, they maintain a focus on combining value with values, showing how to sell your company without selling your soul.

Author: Chip Conley, Eric Friedenwald-Fishman

Language: English

Edition: 1

Binding: Paperback

Pages: 216

Publisher: Berrett-Koehler Publishers

Publication Date: 2006-10-15

Our Price: $4.09

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ISBN: 1576753832


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Chip Conley, Eric Friedenwald-Fishman (Edition: 1) Paperback


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