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Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning (4th Edition) by Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud 0273706977 9780273706977
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Marketing Strategy and Competitive Positioning (4th Edition) by Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of theFinancial Times, that illustrate the practical implications of the issues raised.

Author: Graham Hooley, John Saunders, Nigel F. P

Language: English

Edition: 4

Binding: Paperback

Pages: 636

Publisher: Prentice Hall

Publication Date: 2008-02-07

Our Price: $4.93

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ISBN: 0273706977


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Graham Hooley, John Saunders, Nigel F. P (Edition: 4) Paperback


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