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Marketing Strategy
Marketing Strategy by O. C. Ferrell, Michael D. Hartline 053846738X 9780538467384
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Marketing Strategy by O. C. Ferrell, Michael D. Hartline

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.

Author: O. C. Ferrell, Michael D. Hartline

Language: English

Edition: 5

Binding: Paperback

Pages: 768

Publisher: South-Western

Publication Date: 2010-04-01

Our Price: $4.67

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ISBN: 053846738X


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O. C. Ferrell, Michael D. Hartline (Edition: 5) Paperback


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