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Marketing Research w/ Student DVD
Marketing Research w/ Student DVD Donald Cooper, Pamela Schindler 0073054305 9780073054308 Marketing Research is written to introduce readers to the interesting and challenging world of research-supported marketing decisions. Donald Cooper and Pamela
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Marketing Research w/ Student DVD by Donald Cooper, Pamela Schindler

Marketing Research is written to introduce readers to the interesting and challenging world of research-supported marketing decisions. Donald Cooper and Pamela Schindler use their research and teaching experience, as well as their contacts in the research industry, to create a text full of practical examples and researcher insights.Unlike other first editions, the author team of Cooper and Schindler have been writing successful textbooks in research methods for more than a decade. In Marketing Research they tap into their experience to create a fresh visual approach full of practical examples and researcher insights.

Author: Donald Cooper, Pamela Schindler

Language: English

Edition: 1

Binding: Hardcover

Pages: 832

Publisher: McGraw-Hill/Irwin

Publication Date: 2005-02-15

Our Price: $4.92

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ISBN: 0073054305


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Donald Cooper, Pamela Schindler (Edition: 1) Hardcover


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