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Marketing Research
Marketing Research Parasuraman 0618000623 9780618000623 InMarketing Research,the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Disti
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Marketing Research by Parasuraman

InMarketing Research,the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the texts emphasis on technology, each new copy of the text can be packaged with SPSS software containing data setscreated by the authorsspecifically related to examples and tutorials from the chapters on data analysis. Case in Pointsections appear after the introduction of each major topic to reinforce key information with detailed examples. Research in Useboxes provide a variety of interesting real-world examplesoften featuring offbeat or unique scenariosthat in some instances have been researched firsthand by the authors. Chapter 5,Using Geographic Information Systems for Marketing Research,devotes special attention to an important tool used in contemporary marketing research.

Author: Parasuraman

Language: English

Edition: 1

Binding: Hardcover

Pages: 643

Publisher: Houghton Mifflin College Div

Publication Date: 2003-02-01

Our Price: $3.89

Quantity:3
ISBN: 0618000623


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Parasuraman (Edition: 1) Hardcover


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