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Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)
Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing) by Gilbert A. Churchill, Dawn Iacobucci 0030331013 9780030331015
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Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing) by Gilbert A. Churchill, Dawn Iacobucci

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside youll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

Author: Gilbert A. Churchill, Dawn Iacobucci

Language: English

Edition: 8

Binding: Hardcover

Pages: 1006

Publisher: South-Western College Pub

Publication Date: 2001-05-11

Our Price: $6.01

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ISBN: 0030331013


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Gilbert A. Churchill, Dawn Iacobucci (Edition: 8) Hardcover


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