Skip to content

  Home > Binding > Paperback >

Marketing Research Essentials, with SPSS
Marketing Research Essentials, with SPSS Carl McDaniel Jr., Roger Gates 0470627638 9780470627631 Filled with engaging, current examples drawn from the authorsnbsp;ongoing involvement in the field, Marketing Research Essentials is
Stock Image - Actual Cover May Vary
 

Marketing Research Essentials, with SPSS by Carl McDaniel Jr., Roger Gates

Filled with engaging, current examples drawn from the authorsnbsp;ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.

Author: Carl McDaniel Jr., Roger Gates

Language: English

Edition: 7

Binding: Paperback

Pages: 507

Publisher: Wiley

Publication Date: 2009-12-30

Our Price: $4.09

Quantity:2
ISBN: 0470627638


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Carl McDaniel Jr., Roger Gates (Edition: 7) Paperback


Browse for more products in the same category as this item:

Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.