Skip to content

  Home > Binding > Paperback >

Marketing Research Essentials, with SPSS
Marketing Research Essentials, with SPSS by Carl McDaniel Jr., Roger Gates 0470131985 9780470131985
Stock Image - Actual Cover May Vary
 

Marketing Research Essentials, with SPSS by Carl McDaniel Jr., Roger Gates

When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.

Author: Carl McDaniel Jr., Roger Gates

Language: English

Edition: 6

Binding: Paperback

Pages: 544

Publisher: Wiley

Publication Date: 2007-02-20

Our Price: $3.89

Quantity:3
ISBN: 0470131985


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Carl McDaniel Jr., Roger Gates (Edition: 6) Paperback


Browse for more products in the same category as this item:

Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.