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Marketing Research
Marketing Research David A. Aaker, V. Kumar, George S. Day 0471552542 9780471552543 A revised and updated text that takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing orga
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Marketing Research by David A. Aaker, V. Kumar, George S. Day

A revised and updated text that takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. It begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision making. The body of the text takes a micro-level approach, detailing each step of the marketing research process. Finally, there is a macro-level treatment of the applications of marketing research. Annotation c. by Book News, Inc., Portland, Or.

Author: David A. Aaker, V. Kumar, George S. Day

Language: English

Edition: 5 Sub

Binding: Paperback

Pages: 800

Publisher: Wiley

Publication Date: 1995-02-01

Our Price: $4.09

Quantity:3
ISBN: 0471552542


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David A. Aaker, V. Kumar, George S. Day (Edition: 5 Sub) Paperback


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