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Marketing Research: An Applied Orientation with SPSS (4th Edition)
Marketing Research: An Applied Orientation with SPSS (4th Edition) Naresh Malhotra 0130337161 9780130337160 A text for undergraduates and graduate students, reflecting current trends in international marketing, ethics, and the int
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Marketing Research: An Applied Orientation with SPSS (4th Edition) by Naresh Malhotra

A text for undergraduates and graduate students, reflecting current trends in international marketing, ethics, and the integration of microcomputers and mainframes into the field. Organization of material is based on a six-step framework for conducting marketing research, with sections on research design; field work; data preparation and analysis; and preparing reports. Features chapter summaries, problems and computer exercises, and mnemonic acronyms. This second edition includes new computer applications and updated examples and cases. Annotation copyright by Book News, Inc., Portland, OR

Author: Naresh Malhotra

Language: English

Edition: 4th

Binding: Hardcover

Pages: 864

Publisher: Prentice Hall

Publication Date: 2003-05-20

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ISBN: 0130337161


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Naresh Malhotra (Edition: 4th) Hardcover


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