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Marketing Research: An Applied Orientation
Marketing Research: An Applied Orientation by Naresh Malhotra 0130830445 9780130830449
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Marketing Research: An Applied Orientation by Naresh Malhotra

Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly.

Author: Naresh Malhotra

Language: English

Edition: 3rd

Binding: Hardcover

Pages: 1008

Publisher: Pearson Education

Publication Date: 1999-03-11

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ISBN: 0130830445


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Naresh Malhotra (Edition: 3rd) Hardcover


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