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Marketing Research: An Applied Approach
Marketing Research: An Applied Approach Naresh K. Malhotra, David F. Birks 0273657445 9780273657446 Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
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Marketing Research: An Applied Approach by Naresh K. Malhotra, David F. Birks

Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks well received European adaptation of Malhtoras classic text whilst also drawing on the strengths of Malhotras most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.

Author: Naresh K. Malhotra, David F. Birks

Language: English

Edition: 2nd

Binding: Paperback

Pages: 816

Publisher: Ft Pr

Publication Date: 2003-02-01

Our Price: $4.29

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ISBN: 0273657445


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Naresh K. Malhotra, David F. Birks (Edition: 2nd) Paperback


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