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Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING)
Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING) Thomas C. Kinnear, James R. Taylor 0070347573 9780070347571 This very applied approach to the managerial use of marketing research is designed and organized by the steps in the
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Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING) by Thomas C. Kinnear, James R. Taylor

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, heres how to do it fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.

Author: Thomas C. Kinnear, James R. Taylor

Language: English

Edition: 4 Sub

Binding: Hardcover

Pages: 856

Publisher: McGraw-Hill College

Publication Date: 1991-01-01

Our Price: $4.09

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ISBN: 0070347573


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Thomas C. Kinnear, James R. Taylor (Edition: 4 Sub) Hardcover


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