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Marketing Research
Marketing Research Alvin C. Burns, Ronald F. Bush 0138966060 9780138966065 This introductory text is designed to educate students about the purpose, procedures, and applications of marketing research, and the various types of firm
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Marketing Research by Alvin C. Burns, Ronald F. Bush

This introductory text is designed to educate students about the purpose, procedures, and applications of marketing research, and the various types of firms in the marketing research industry. The authors focus on basic research concepts, and note that the text is not intended for professors who wish to emphasize advanced data analysis. A CD-ROM includes SPSS 7.5 for Windows, which is integrated into the text. Annotation copyrighted by Book News, Inc., Portland, OR

Author: Alvin C. Burns, Ronald F. Bush

Language: English

Edition: 2nd

Binding: Hardcover

Pages: 661

Publisher: Prentice Hall College Div

Publication Date: 1998-02-12

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ISBN: 0138966060


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Alvin C. Burns, Ronald F. Bush (Edition: 2nd) Hardcover


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