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Marketing Public Transit: A Strategic Approach (PRAEGER SERIES IN PUBLIC AND NONPROFIT SECTOR MARKETING)
Marketing Public Transit: A Strategic Approach (PRAEGER SERIES IN PUBLIC AND NONPROFIT SECTOR MARKETING) Christopher Lovelock, Gordon Lewin, George S. Day, John E.G. Bateson 0275924998 9780275924997 <p><i&
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Marketing Public Transit: A Strategic Approach (PRAEGER SERIES IN PUBLIC AND NONPROFIT SECTOR MARKETING) by Christopher Lovelock, Gordon Lewin, George S. Day, John E.G. Bateson

<p><i>Marketing Public Transit<i> provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nations mass transit systems can be better achieved.</i></p

Author: Christopher Lovelock, Gordon Lewin, Geor

Language: English

Binding: Hardcover

Pages: 238

Publisher: Praeger

Publication Date: 1987-11-17

Our Price: $9.45

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ISBN: 0275924998


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Christopher Lovelock, Gordon Lewin, Geor  Hardcover


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