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Marketing Public Health: Strategies to Promote Social Change
Marketing Public Health: Strategies to Promote Social Change Michael Siegel, Lynne Doner 0834210711 9780834210714 This book explores two aspects of public health marketing. Section One details the marketing challenges that the ind
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Marketing Public Health: Strategies to Promote Social Change by Michael Siegel, Lynne Doner

This book explores two aspects of public health marketing. Section One details the marketing challenges that the industry of public health faces. Section Two outlines the steps involved in planning a specific public health campaign. In the era of managed care both aspects of marketing are crucial to the survival of public health. This book is a must for public health practitioners and students.

Author: Michael Siegel, Lynne Doner

Language: English

Edition: 1st

Binding: Hardcover

Pages: 530

Publisher: Aspen Pub

Publication Date: 1998-09-15

Our Price: $4.19

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ISBN: 0834210711


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Michael Siegel, Lynne Doner (Edition: 1st) Hardcover


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